Understanding cost-per-click (CPC) advertising is essential to simplifying pay-per-click advertising. Keyword giants like Google or Microsoft set a particular cost through an auction model based on their data sets of relevant search engine keywords. Competitive advertisers can bid each other for a keyword to place in their ads; the final bid becomes the CPC of the action performed by the viewer on a particular platform.
The following section will provide further understanding. Here are the three top PPC marketing services offered by Cedar Software Technologies:
Google's extensive network offers immense marketing potential. Advertising placements can exist on the Google Ads interface, including Google Shopping, Google Search, YouTube Ads, and Google Shopping, which includes their games, books, and movie apps. All these platforms offer PPC bidding, and because of their higher visibility as global giants, they are highly efficient advertising tools.
These ads are part of a more extensive, diversified campaign based on the target audience it caters to. As most of the target audience spends hours on platforms like Instagram, YouTube, Facebook and Twitter, placing ads on them as part of a pay-per-click campaign can result in higher lead conversions. Combining this with the targeted marketing strategy of social media marketing, the PPC campaigns are more likely to succeed in sales.
We all have instances where we are shocked to find a product ad on a social media platform mere minutes after we ran a random search on a search engine like Google. This is the basis of search re-targeting. Using behavioural targeting, advertisers can point and shoot their ads on search engine result pages and social media sites as a result of a few choice keywords. For example, an advertisement for a sports shoe can appear on the results page of a ‘best gym near me’ search.
These independent services have proven results and garnered lead conversions. An advertising campaign combining all three can dominate the ad market. Pay-per-click advertising services are game-changers, one of the key reasons Cedar Software Technologies believes in leveraging this tool to create the ultimate conversions.
In the days of our inception at Cedar Software Technologies, we collectively agreed upon one thing. That is to stay relevant and updated in this world of rapid leaps. Advertising has come a long way, from print mediums to TV ads. It is now everywhere with targeted ads, product placements in popular media such as cinema and cricket, and nifty tools like search re-marketing, a swirling cacophony of ads waiting to be clicked on and consumed.
With immense responsibility towards the masses, we started a one-of-a-kind PPC marketing agency in Kochi, Kerala. Here are some reasons why we consider it effective and a niche strategy:
Reaching a target audience is one thing, but appearing in front of an audience looking for what you are selling is a whole new ball game. Using tools like keyword search and behavioural targeting - there is immense potential for creating awareness and generating leads over the long term.
A key advantage of PPC marketing involves differentiated pricing for bids that considers the variability of the audience. Multiple prices are listed for an entire campaign, giving advertisers the freedom to pick and choose. They are highly likely to pay more for clicks with higher conversion potential. For instance, a higher-density keyword such as ‘Mocha Cookie Crumble Coffee’ would have higher conversion potential than a lower-density keyword such as ‘Mocha Drink’.
PPC agencies offer a higher advantage than targeted marketing. They can help analyse user performance based on the PPC data obtained. Suppose a brand wants to market two electronic devices in a single sector, such as a tablet vs phone scenario. In that case, segmented analysis can track data to report the differences in the conversion rate. If one has more conversion potential than the other, a beneficial decision can be made to bid on future ads catering to that product.
To truly understand the magical concept of pay-per-click advertising, let us compare and contrast it with SEM (Search Engine Marketing). SEM is an advertising strategy that employs paid ads displayed across search engine result pages - seemingly relevant to the user’s query. PPC is a model that employs bids for pricing for search engine keywords that will likely draw the appropriate audience to the ads - resulting in targeted conversions.
We all know what PPC advertising is, but let's examine its core concept. Cedar Software Technologies recommends understanding the tenets of investing in pay-per-click advertising for the best results.
The CPC, or cost-per-click, is affected by three key factors:
The payment reserved per click of an ad by a user is pre-set depending upon the platform. This is done via CPC bidding.
The density of the competitors looking to advertise similarly can drive the CPC of an ad up or down.
Giants like Google assess how relevant an ad is based on user data tracking. They assign an ad a quality score based on the quality of its copywriting and the landing page experience. Highly relevant ads are discounted on the CPC.
Kerala is a hotspot for professionals with experience in cultures worldwide. Such an audience would be privy to many unconventional items, opening up a broader consumer market. With accurate behavioural tracking, advertisers can target their ads to many different products, leading to a whole dimension of lead conversion.
This foresight led us to offer PPC services as part of our arsenal. Our industry experts will help you ease into this process, accurately evaluate your KPIs, and calculate their ROIs. Our campaigns are strategically developed with only success in mind.
Contact us today if you want to build a stellar campaign with smartly enabled PPC services - a sparkling PPC marketing agency in Kochi, right in the heart of Kerala.
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