Do you know what is shareable content? In today’s digital world with diverse social media platforms, it can be easily said that only the best content that actually deserves to get shared, will get shared. Shareable content can be any type of engaging digital content that is valuable and easily shareable across various online platforms. It can be like articles, videos, infographics, images, memes, podcasts, and more. So it’s up to you to create content that people will naturally want to share with or without the assistance of an algorithm.
Check out some key characteristics of shareable content brought to you by Cedar Software Technologies, a prime Digital Marketing Agency in Kochi.
Relevance
Shareable content is highly suitable for its target audience, as it addresses topics, issues, or trends that relate to people’s interests, needs, or aspirations. The content establishes itself as a reliable source by providing valuable and timely information. This encourages users to share it with others who may find it helpful.
Emotional appeal
As shareable content often induces emotions like joy, surprise, inspiration, amusement, or even anger, it tends to be memorable and share-worthy. It may fuel sharing as individuals want to connect with others who may experience similar feelings.
Visual appeal
Visual elements like eye-catching images, captivating videos, and well-designed graphics can play a significant role in shareable content! They grab attention instantly and tempt users to engage with and share the content.
Utility and practicality
Any content that offers practical value or solves a problem is highly shareable. How-to guides, tutorials, tips and tricks, and DIY projects are examples of content that can be easily shared among individuals seeking solutions or seeking to improve their skills.
Entertainment factor
You can even incorporate humorous videos, witty memes, or engaging storytelling to bring about an element of entertainment in shareable content. It can captivate an audience and encourage them to share the content for entertainment purposes creating a means of social connection.
Unique and original
Some content may challenge conventional wisdom or present information in an innovative way. When users come across such content that they find innovative or thought-provoking, they are more likely to share it in social media.
Simple and concise
When content is concise and presents information in a clear and straightforward manner, it makes it easy to consume and share. Short videos, brief articles, or visually appealing infographics that convey messages quickly and effectively will be shared more.
Social currency
Shareable content often enhances the image or reputation of an individual among peers. Sharing content often aligns with their interests or reflects positively on their values allowing them to project a desired image to others.
Creating shareable content requires understanding the target audience, their preferences, and the platforms where they engage. By incorporating the aforementioned qualities into the content creation process, individuals and businesses can increase the likelihood of their content being widely shared, thereby amplifying their message and expanding their online presence.
Contact us at Cedar to create shareable content for effective SEO services in Kochi.