Web development trends in online marketing

Web design trends are fast evolving. Companies today have started to interact with their audiences and learn more about them and their needs. Year 2018 had seen the changes in web design from video production and marketing to in-depth personalized experiences for customers. Digital marketing is now all about increasing brand awareness & revenue, generating quality leads and better defining your audience!

Let’s check out the latest Web Development trends in Online Marketing 

Artificial Intelligence & Chat-bots are here to stay!
Artificial intelligence (AI) systems are the in thing today! AI has revolutionized the thinking area of planning, strategizing, and making decisions by learning customers’ behaviors.

Chat-bots in the websites and messaging apps, like Facebook Messenger etc. will help consumers to find solutions no matter where they are, or what device they use. There will be no more forms, cluttered inboxes, or wasted time spent on searching and scrolling through content. Companies will need to constantly expand their intelligence departments to keep up with the demand of chat-bots.

Progressive Web Apps
Progressive Web Apps (PWA) are becoming the future of web development in the new age! They combine the experience of a mobile app and a website & also use progressive enhancements that offer features similar to a native mobile application. Customers can simply go to the internet browser on their mobile and add a website to their smartphone’s home page. Doing this, customers can now access their favorite brands and companies’ websites faster without typing in a web address. PWA’s offer offline access to the content, even without an internet connection.

Consumable Landing Page Content and Design
Downsizing of websites – It’s the new fad! Websites are now reducing in size from multiple pages to only a single page that comprises all the necessary components of a regular website. Single-page websites make it easy for customers to get all the information they need at a glance & make informed decisions quickly.

Digital Marketing Trends
Customers of today’s marketplace want to be seen as more than mere financial gains! They want to continue relationships with companies even after transactions. Sales have changed to personalized marketing to build trust and help customers.

Content Marketing
Recent trends show that digital marketing is more concentrating on Content marketing. Content marketing involves creating, publishing, and distributing companies’ content to audiences. Top line digital agency providing SEO services in Cochin is promoting content marketing as it opens the door for two-way conversations and relationships with audiences unlike anything before.

Check out the modern trends of content marketing…

• Long-form Content
• Webinars
• Social Media
• Authenticity

Video Marketing
As it is the age of fast life, audiences don’t have the time or the desire to read long-form content. This is where Videos come in! It is is definitely the most entertaining, addictive, and time-consuming form of online content. It is easier to digest content in Video marketing as reading long content texts is out of question here.

To get your website optimized with the latest Web Development trends in Online Marketing get in touch with Cedar Technologies, a premier web development company in Kochi, to become your digital partner.